Lightspeed Trainer

OneForma - Local Search Quality Evaluator - Project Lightspeed - Search Satisfaction Guidelines v2.3.1
How this trainer works

1. Read the fast notes below. 2. Run the flashcards until the rules feel automatic. 3. Take the Practice Test for explanations. 4. Use Timed Mastery as your main mode: the timer runs behind the scenes while you answer, so there is no countdown panic. After each answer it tells you your time. A question only counts as mastered when you get it right, fast enough, twice in a row. Missed or slow questions keep coming back until they are mastered. That is the whole point: accurate AND fast, like the real work.

Flashcards0
Practice questions0
Speed target20 secper question, then 15 sec in the final push
Mastery rule2 in a rowcorrect + fast = mastered

Honest note: this is built from the older Guidelines version Jeremy found (Search Satisfaction v2.3.1, plus Overall Preference v2.2). OneForma says Lightspeed is the follow on to Milky Way and uses certifications to train you, so expect the live project to have its own current training too. Use this to learn the core grading brain, then trust the newest official training inside OneForma if anything conflicts.

The job in one page

You see a query a user typed on an Apple device (Safari web search or Spotlight on device search), plus their location and the date. You judge ONE result at a time: did this result satisfy what that user actually needed?

StepDo thisWatch out
1. Understand the queryClick the web search links and scan. Research meaning and dominant interpretation.Never grade from what you personally think a word means. Canada Goose is a clothing brand, not just a bird.
2. Review the resultNote the result type. Click web, news and video results and check the real destination page. For cards like Maps, Weather, Sports, grade what is visible on the card, do not click.Turn ad blockers off, expand the browser window, use private browsing.
3. Validate the resultFlag Wrong Language, Content Unavailable, or Inappropriate if they apply.Content Unavailable always needs a comment saying why.
4. Rate the resultHighly Satisfying, Satisfying, Somewhat Satisfying, or Not Satisfying.Use meaning, effort, source quality, distance, locale and time, not word matching.
5. Review and submitCheck against the common mistakes list before you submit.Search ranking is NOT a grade. Number 1 on Google does not mean Highly Satisfying.
The rating scale - memorize this cold
GradeDefinitionFast test
Highly Satisfying - HSAlmost ALL users would want this. Authoritative, accurate, up to date, directly meets the most likely need. If it is a question, it gives the correct answer clearly and directly.Would almost everyone be happy this showed up?
Satisfying - SMany users would want this. Often one step away, or the answer is there but the user must click, read or scroll to get it.Good and useful, but not the perfect direct hit.
Somewhat Satisfying - SSSome users might find it useful. Indirectly related, a secondary interpretation, too specific, too general, too far, or stale.Eh, maybe for somebody, not for most.
Not Satisfying - NSNothing to do with the need, wrong, misleading, off topic, wrong locale, way too far, or in Try Rating any flagged result.Should not have been shown.

Can never be HS: advice and recommendation queries like how to lose weight, a recipe, best Beatles song, thai restaurant. One opinion can never be what almost all users would agree on. Also: a result for a secondary interpretation caps at SS, and if there is no dominant interpretation a would be HS result caps at S.

Validate first: the 3 flags
FlagUse it whenExceptions / rules
Wrong LanguageResult is neither English nor the language of the user locale.English is NEVER wrong language. Also not a flag if the query asked for that country site, or a visitor querying a local place in the visited country language with no equivalent in their own language.
Content Unavailable - CUBlank page, parked domain, 404, removed, blocked in user country, login or paywall blocks some users, browser security warning, visit limit banner, required info missing (example: Maps result with no distance), news dated more than 3 months AFTER the query date, or a web image that does not load.Refresh TWICE first. If refreshing fixes it, do NOT flag, just grade it. Always leave a comment when you flag CU.
InappropriatePorn, adult ads or services, sex toys, illegal drugs, hate speech, gambling, spam or phishing, pirated content including fake free movie sites, gore or shock, sideloading app sites, content contradicting expert consensus on public interest topics.Medical, educational, fine art or journalistic context is NOT inappropriate. Flag it even if the user searched for it.

TAG vs Try Rating: In TAG, flag Wrong Language or Inappropriate and submit, done. Flag CU, add a comment, submit. In Try Rating, flag it AND still rate it, and every flagged result rates Not Satisfying.

Missing context rule: If query context you NEED is missing (location for weather outside, date where date decides the grade) flag CU. If the missing info clearly would not change the grade (date missing on a dictionary definition) just grade it. If RESULT context required for that type is missing, flag CU.

The 4 thinking tools
ToolRuleExample
Degrees of SeparationEvery relationship step away from the query concept drops the grade about one level.Query Beyonce: her official site HS, her Lemonade album S, a Rolling Stone review of Lemonade SS, the reviewer Rob Sheffield Twitter NS.
Meaning, not matching wordsJudge intent, not keywords.Premier League home page is HS for english premier league soccer even without the words english or soccer. A 1960s song page with both words gone girl is NS for Gone Girl the book and movie.
User EffortDirect answer on a card beats a page the user must click, load, scroll and hunt through.Knowledge card with Obama age direct = HS level answer. Wikipedia page containing that age = S, extra work.
Source QualityWriting quality, hidden sales agenda, reputation and trust, and citations for medical or science claims. Low quality source = lower grade.Mayo Clinic, CDC, NIH, BBC, AP = high trust. Ad heavy opinion answers, scraped or auto generated pages, conspiracy pages = low trust. Satire like The Onion is high quality humor but NOT a trustworthy news source.
Ambiguous queries and locale - the traps that fail people
  • Dominant interpretation exists: grade the dominant one normally. A secondary interpretation result caps at SS even if it would be HS for that meaning. Example: michael jordan result about Michael B. Jordan = SS, the NBA player is dominant.
  • No dominant interpretation: grade normally, except a would be HS becomes S, because you cannot say almost all users wanted it. Example: um athletics could be Michigan, Miami, Maryland.
  • Explicitly locale sensitive (query names the place, like amazon france): wrong locale = NS automatically.
  • Implicitly locale sensitive (ticketmaster, visa rules, local law, a nearby business): wrong locale = NS automatically, even in the right language.
  • Mildly locale sensitive (vaccine recommendations): foreign result in the right language drops ONE level. HS to S, S to SS, SS to NS.
  • Not locale sensitive (tennis news): grade without regard to locale.
  • English in a non English locale: where most users are fluent, grade normally. Where many are fluent (much of Western Europe), drop one level. Where few are fluent, NS.
  • Spelling and autocomplete: grade as if the user typed the corrected query. fac = Facebook, ted cruise = Ted Cruz.
  • Redirects: grade the page you land on, not the URL shown.
MAPS and LOCAL - your project core

Lightspeed is local search, so Maps grading matters more here than anywhere else. Distance, intent and closeness decide the grade.

SituationGrade
Maps result is correct and is the CLOSEST oneHS
Correct, near the user, but NOT the closest (example: Dunkin in San Jose 6.8 miles away for a Sunnyvale user when closer exists)S
Correct type or chain, still reachable, but not close, up to about an hour drive (example: Starbucks 17 miles away)SS
Correct business but too far to make senseNS
Point of interest, city, park, landmark, monument, correct resultHS
  • No distance shown on a Maps card = Content Unavailable (and NS in Try Rating).
  • Grade Maps on what is visible in the title and description only. Do not grade NS just because clicking goes nowhere. If multiple Maps results appear, grade on the FIRST one only.
  • Permanently closed: drop one level ONLY if a similar or same business is open and nearby. Otherwise no penalty, knowing it is closed is useful.
  • Distance is relative: a Lexus dealer 30 miles away can be S or even HS if it is the closest, people travel for expensive rare purchases. Donuts 30 miles away = NS. Rural users travel farther: restaurants 39 miles from a town of 237 people can be S, the same distance from New York City = NS.
  • No map intent = NS: if the user was not looking for a place, a far Maps result is a tell. Prime Video query returning a Prime Time Video store 529 miles away = NS. Lakers query returning Great Lakes Brewing 2,165 miles away = NS.
  • Local intent words matter: nearest, closest, near me, plus businesses you must physically visit, gas stations, cinemas, coffee.
Result types cheat sheet
TypeFast rules
AppsQuery IS a well known app and result is that app = HS (Instagram, Facebook, built in Calculator). Variant, sequel or Lite version = S. That app on Google Play for an Apple user = SS. Query describes a function and an app does it = S. Query is a business and result is the app customers regularly use to do business with it (banking app, Dominos ordering, airline booking) = HS. A company just HAVING an app is not enough, Dell at Retail partner app is not HS. A related or competitor app or channel = SS.
NewsTimely = up to 3 months older than search date. Timely, relevant, high quality source can be HS. Stale, more than 3 months old for a current event, can NEVER beat SS, even if it is on topic. Historical events have no time penalty. Future dated more than 3 months after search = CU. A story that merely MENTIONS an entity is not ABOUT that entity.
Dictionary, Stocks, Weather, Sports, Knowledge cardsGrade what is visible, do not click. Exact question with the exact answer shown directly = HS. Answer buried in a page the user must open = S. Card identifies the topic but gives a wrong or missing answer = SS. Weather location must match the query place, or the user location if none is named. Stocks need correct symbol and price visible.
Web ResultsAlways click and grade the destination page. Official site or official online presence for a named entity = HS. Wikipedia or authoritative reference for a named entity or knowledge term = HS. Exact answer embedded in a page = S because of the extra work. Related site, competitor, or one degree away = SS.
Web VideoA specific video the query names = HS regardless of views. General queries, popularity can help break ties. You do not have to watch the whole video.
Web ImagesGrade the SET as one result. 5 tests: correct subject, clearly shown, subject is the focus, representative version (current look for living people, best known era for historical), no duplicates. All images pass all tests = HS. All but 1 or 2 pass = S. Up to half pass = SS. Any image shows the WRONG subject, or any image missing = NS plus CU flag for missing.
ProductsVery specific product, out of stock page is still the best possible result, do NOT penalize (iPhone 14 Pro Max 512GB, a named book). General product with good substitutes, out of stock exact match gets lowered, user would rather see an in stock substitute (USB to USB C adapter). Reputable vendor page where it can be bought, downloaded or streamed = S in the scenario table.
Too specific / too generalGeneral query, specific instance result = SS. Dogs query, Beagle breed page = SS. Suits TV show query, only season 5 page = SS.
Common grading mistakes - read before every session
  • Skipping web research: misunderstanding the query, misunderstanding which interpretation is dominant, or inventing a dominant interpretation that is not there.
  • Grading from the snippet: never click the destination and you miss dead pages, redirects to ads, and the wrong company with the same name (American Eagle web design company, not the clothing brand).
  • Ignoring time and place: Harold Kitchen menu page that is actually in British Columbia, 3,000 miles from the Virginia user = NS. A 2022 election query answered with 2016 results = wrong date, wrong grade.
  • Ignoring conceptual distance: Yelp reviews for Chez Panisse are useful but one degree away, so not HS. Too high in a site hierarchy (whole State Department site for passport info) and too low (lost passport page when the user never said lost) both hurt.
  • Matching words instead of meaning, and using search engine ranking as your grade. Both are named mistakes in the guidelines.
  • When no scenario fits, go back to definitions: is this what almost all, many, some, or no users would want?
Overall Preference Rating - only if your task is OPR

Separate task from Search Satisfaction. Do not mix them. You get TWO result sets side by side for the same query. Rate every result using the same satisfaction scale, then pick: About the Same, Slightly Better, Better, or Much Better, for Left or Right.

  • Prefer the side with higher satisfaction grades.
  • Prefer the side where the higher graded results rank higher up. Position matters, position 1 differences outweigh position 4.
  • Prefer a more varied set (maps, apps, web, different meanings) when grades are close.
  • More results does NOT automatically mean better.
  • Truly stuck? Choose About the Same.
OneForma Lightspeed - what the project page says
  • Long term project. Lightspeed is presented as the next step after Milky Way.
  • Work: evaluate tasks made by other users, varied nature, from user intent to authentication of data accuracy. That is exactly this grading work.
  • Requirements: living in your location at least 5 years and know local businesses, points of interest and colloquialisms; native or fluent in the local language and very fluent in English; good internet and a computer; at least 10 hours per week; willing to take the project certifications.
  • A CV must be uploaded to your OneForma profile before applying, or processing can stall.

Application page: oneforma.com/projects/local-search-quality-evaluator - Jeremy, the link after your colon did not come through in that message, so this is the project link you sent first.